Project Brief:
Create a small interactive publication produced in Figma. Experiment using Figma to tell a story from the world you designed. Use a range of practices that involve creating visual experiences that transport the viewer into fictional worlds.
Creating a window to a brand-new world is a challenging and exciting task. Using randomised websites, I generated an ism that would be the basis for my world. Along with this I generated a time, place, and fictional category for my world. This left me to create a city set in a future utopia where hedonism is the main philosophy. Hedonism is often portrayed in a dystopian light so I enjoyed trying to translate it to a utopia. To showcase my world, I chose to use a parallax scroll effect creating the illusion that you are traveling up an elevator looking over the city. The city is bathed in evening sunlight as you rise and amongst the buildings. When you arrive at the top you see an eye watching over the city. Its only purpose is to spread love and pleasure to those below.
Copywright Lauren Murray 2026